NÖLA is a visual identity and packaging project for a gourmet nut brand

that reinterprets traditional sustainability through a colorful, dynamic,

and youthful lens. Breaking away from muted organic design, the proposal

utilizes vibrant contrasts, solid color blocking, and macro photographic

elements to create a bold tension between commercial pop aesthetics and

natural ingredients. 

Credits: Lila Murayama.

Spanning three product lines —creams, granolas, and bars—

the cohesive brand ecosystem balances playful commercial

stickers with clean nutritional architecture, leveraging an

energetic outdoor picnic narrative to connect with a modern

generation seeking both authenticity and enjoyment.

Nöla