“Cómo NO hacer una hamburguesa” is an editorial and photographic fanzine
that explores artifice within the domestic space, shifting the kitchen
into a stage for performance. Grounded in a meticulous Kitsch aesthetic
and underground influences, the proposal subverts traditional culinary
imagery by transforming the cooking process into surreal human still
lifes where visual narrative overrides functionality.
Credits: Claudia Dovare & Mara Fergin.
The project stands as a bold exercise in creative direction,
art direction, and editorial layout, utilizing an original
photographic production to strike a precise tension between
the absurdity of the action and the sophistication of the staging.
Fanzine
